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The Truth About Social Media as a B2B Marketing Platform

Twitter? Facebook? LinkedIn? YouTube? Blogs? Microsites? SEO? SEM? What kind of social media marketing strategy should companies

These are the questions marketing professionals are asking with few clear answers. The truth is that social media is an immature set of marketing channels that can negatively impact a company's demand generation efforts if not managed properly. Marketers need to get clarity on the current role and value of social media as part of their overall marketing mix with guidance and resources to help them navigate uncharted waters.

Now available for download, "The Truth about Social Media as a B2B Marketing Platform" is a webinar presented by Jim Novy, founder of IT Marketing World and marketing specialist with more than 20 years in senior, multi-national marketing roles with IT leaders Quantum Corporation, NetApp and CA Technologies.

For more information visit http://bit.ly/n7U9qg.

Resource library: For more information about marketing automation, demand generation, and lead generation visit the TreeHouse Resource Library - http://bit.ly/nBxhxF.

TreeHouse Interactive, marketing automation, demand generation, lead generation

More Stories By Derek Harris

Derek Harris Sr. is a senior technology writer and blogger with more than 20 years experience in journalism.

While covering a broad spectrum of technology segments, his focus is weighted on enterprise technologies in the data storage, security and infrastructure spaces.